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The purpose of a website

I’m a firm believer that a website without a purpose is nothing special.

When you get a website, you should have a reasoning behind it. There needs to be a goal, and these can be anything from increasing awareness to improving conversion rates.

Whatever purpose you set for your website, there should be some objective leading to the goal being achieved, as well as some key performance indicators (KPIs), so we can track our progress towards the goal.





















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